Part V: Developing a Website
You can make your website (more) popular and generate (more) income. Learn how in this segment.
Developing a Website Intro
This segment provides tips on:
Creating Content
Linking to Search Results
Getting Listed
Improving Your PageRank
Advertising Your Website
Generating Revenue using AdSense
The information in this section is based on my experience in designing and developing Google Guide, which is now the top result for the queries Google tutorial, Google guide, using Google, Google stock symbol, and Google favorite features.
Creating Content
Linking to Search Results
Getting Listed
Improving Your PageRank
Advertising Your Website
Generating Revenue using AdSense
The information in this section is based on my experience in designing and developing Google Guide, which is now the top result for the queries Google tutorial, Google guide, using Google, Google stock symbol, and Google favorite features.
Creating Content
Following each tip on creating content is information about how I developed Google Guide and improved its content.
Create useful high-quality material that is of interest to users.
Create useful high-quality material that is of interest to users.
Linking to Search Results
If you know HTML, it’s relatively easy to make links to
Google’s search results. Following each link in the examples below is
the code that produces it.
See search results in the same browser window
[ Google tutorial create link ]
is generated from
[ <a href=”http://www.google.com/search?q=Google+tutorial+create+link”>Google tutorial create link</a> ]
See search results in the same browser window
[ Google tutorial create link ]
is generated from
[ <a href=”http://www.google.com/search?q=Google+tutorial+create+link”>Google tutorial create link</a> ]
Listing Your Website
How does Google find your site and list it? Merely registering your domain on the Internet isn’t enough.
As soon as your site is available on the Internet, you can submit it to Google by completing the add URL form at www.google.com/addurl.html.
As soon as your site is available on the Internet, you can submit it to Google by completing the add URL form at www.google.com/addurl.html.
What’s PageRank?
PageRank is Google’s system for ranking web pages. A page
with a higher PageRank is deemed more important and is more likely to be
listed above a page with a lower PageRank.
Google describes PageRank:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual.
Google describes PageRank:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual.
Improving Your PageRank
Below are suggestions for publicizing your site — and
improving its PageRank — based on our experience getting the word out
about Google Guide.
Include useful high-quality information on your site.
Create content that users want and will share with others.
Submit your site to various web directories and reference sites.
Include useful high-quality information on your site.
Create content that users want and will share with others.
Submit your site to various web directories and reference sites.
Advertising Your Website
To increase traffic and to learn about Google’s advertising
services, I became an AdWords advertiser. I designed simple text ads,
chose queries and keywords the ads should match, and specified the
maximum we were willing to spend on an advertising campaign. Google
charges us only when someone clicks on one of our ads.
AdWords contributes greatly.
AdWords contributes greatly.
Generating Revenue: AdSense
You can make money from Google AdSense by hostingAds
Link Units
Google WebSearch
Google WebSearch+SiteSearch
Google Referral Links
Ads
Display ads that it deems relevant to the content of the page.
Link Units
Display a list of topics that Google deems relevant to the content of the page.
A page of related ads is displayed when a user clicks on a topic.
WebSearch
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